Ida Hemmingsson-Holl, Founder

My name is Ida and I am the founder of Planet Plant-Based. Thank you for visiting our website!

Though I have always loved to cook, my professional background is in international marketing for multinational companies. I always knew, however, that what I really wanted to communicate was the tremendous possibilities surrounding the vegetarian diet. So in 2014, I became a certified plant-based chef – I did lots of research, wrote a book and launched my own food blog. It is with much excitement that I am now also adding food products to this project, to create the kind of company I always thought was missing in the vegetarian world.

With exciting products, recipes and information, our ambition is to present to people how amazing the option of eating less meat and more vegetables can be.

Personally, I’ve been a vegetarian off and on since childhood. I only became a full-blown plant-based eater after extensive research on how to best heal a fractured spine following a horse riding accident ten years ago. Despite the circumstances, when I switched to this diet, I ended up feeling better than I had ever felt before.

I am a native Swede living in Munich in Germany, who still spends every summer in Stockholm. I have lived and worked for many years in New York, Hong Kong, London and Paris – and I still love to travel often. The international inspiration is key to Planet Plant-Based and in my food, you’ll find flavours from all over the world.

My husband and two children are plant-based eaters and avid recipe testers. My son and daughter are also my ultimate motivation for helping to ensure future generations can continue to enjoy this gorgeous planet. Eating less meat is very effective for anyone looking to support this cause.

We are just at the beginning of our Planet Plant-Based journey and we warmly welcome your feedback. Please connect via social media (Instagram, Facebook, Twitter) or send me an email:

Warm wishes,


Valérie Janssen, Sales and Communications 

Valérie has been part of the Planet Plant-Based journey from the start so it only made sense that she joined in a more official capacity October 2017 as Sales and German communications consultant. She is the owner of Your Language coach ( where she supports companies and individuals to excel beyond any language barriers. Valérie is a native German who is also fluent in English, French and Spanish.

Valérie loves the vegetarian kitchen and is passionate about the outdoors and protecting our planet. She grew up in an entrepreneurial family behind one of Bavaria’s first organic super markets. She has long term experience  representing a number of selected smaller food brands she feels passionately for. We are proud that Planet Plant-Based is now one of them!