Ida Hemmingsson-Holl, Founder 

Ida started Planet Plant-Based in 2015 as a food-blog and platform to promote the tremendous upsides of the plant-based lifestyle. She has been a vegetarian since she was a child, and became a vegan following extensive research on which diet would best support her healing following a serious horse riding accident in 2008. She has remained a plant-based eater for health, environmental and animal welfare reasons and is passionate about motivating others to eat less meat, and more plants. Ida has lived and worked in cities including Hong Kong, New York, Paris, Stockholm and London and draws inspiration from all parts of the world in her work to develop recipes and products for Planet Plant-Based.

Ida is a certified plant-based chef, a former global marketing director and a native Swede who currently lives in Munich with her husband and two children.

Valérie Janssen, Sales and Communications 

Valérie has been part of the Planet Plant-Based journey from the start so it only made sense that she joined in a more official capacity October 2017 as Sales and German communications consultant. She is the owner of Your Language coach ( where she supports companies and individuals to excel beyond any language barriers. Valérie is a native German who is also fluent in English, French and Spanish.

Valérie loves the vegetarian kitchen and is passionate about the outdoors and protecting our planet. She grew up in an entrepreneurial family behind one of Bavaria’s first organic super markets. She has long term experience  representing a number of selected smaller food brands she feels passionately for. We are proud that Planet Plant-Based is now one of them!